Top SEO Benefits of Using Responsive Web Design Technology

We’re living in a responsive world, where mobile is the first choice of global searchers. According to Google, over 60% online searches are made via mobile devices such as tablets and smart phones, making it a critical component for web browsing and digital commerce. Even more alarming fact here is that around 91% online searchers claimed that they’d hardly do business again with a brand with no suitable mobile experience.

However, despite the growing demand of mobile technology, most brands fail to deliver user-friendly mobile experience for their visitors. As a leading SEO company, we bring to you the top reasons or benefits of utilizing the responsive design technology in your next web development project.

How It’s Related to SEO?

As you consult with the Best SEO Company to enquirer about the importance of responsive design and its relation with the SEO, you’re sure to be impresses about how it’s changing the overall search engine landscape. Recently, Google also announced its “mobile first” index update, according to which the websites with no responsive designs aren’t eligible for top ranking on the search results.

• 61% visitors will abandon website if it’s not optimized for mobile.
• 36% of visitors feel like they wasted time by visiting a website with no mobile-friendly design.

• 48% feel the brand doesn’t care about its reputation if the site isn’t responsive.

Top SEO benefits of Responsive Web Design

Mobile First Approach

Mobile is the first choice of global searchers. In April 2018, Google launched an update of mobile-friendliness as a ranking signal, making responsiveness the most crucial factor for the websites to rank on search results. This means, if your website is not mobile-friendly, you are likely to fall back in the competition.

Eliminate Duplicate Content

Whether you know it or not, but many companies create different websites for desktops and mobile devices. And the most common mistake they make is using the same content for both websites, which can be a disaster for ranking, if you think like a professional SEO Company in Delhi. Using duplicate content leads to poor web ranking and you are also likely to be hit by the Google updates.

Lower Bounce Rate

The better your visitors are able to enjoy experience on mobile devices, the longer they’ll stay on your website. Google I also aimed at making sure that the websites provide the best user experience possible. A properly mobile-optimized website with intuitive, engaging and attractive information is easy to read and navigate, which results to increased interactions and time spent on pages.

Faster Loading Site

Mobile websites are optimized according to the smaller screens and hence load faster. It’s important because the experts claim that the websites that take more than three seconds to load, are subject to lose over 40-50% of the visitors. And if they find the website to be taking too much time, they’re likely to abandon the site and jump to competitor.

While the focus of website development should always be on human experience, it is also important to keep in mind the SEO part in mind. Designing the website according to mobile devices will give a boost to your ability to attract, engage and retain the users. A combination of responsive design and the marketing strategies by the Best SEO Company in Delhi are sure to deliver the results you’ve been looking for.

Top SMO Tips To Boost Your Search Engine Ranking

With the growing demand and popularity of social media platforms, it is now impossible to separate social media from the SEO. Together they both focus on building a solid online reputation of brands and enhancing web presence to attract the target audiences for better results. As a Professional SMO Company in Delhi, we understand the importance of using a combination of these two internet marketing strategies for more effective, impressive results.

To help you realize maximum potential of your social media presence, we’d like to introduce the top tips of Social Media Optimization to boost your Search Engine Ranking.

Integrate Social Icons to Website

Why not to encourage your website visitors to join you on the social media as well? Blend together your social media and website for dual benefits of online presence and enhanced social media fan following. Use these simple steps to exploit social media on your company website.

• Integrate social sharing buttons on your website.
• Use website links on social posts as websites like Facebook, Google Plus enjoy a high web authority.
• Allow visitors to sign-up or log-in using social credentials.

Leverage the Power of Keywords

When someone is searching for keywords on Google, social media websites are given equal importance for search engine ranking. In order to gain maximum exposure of your social media profile, use certain keywords in your posts. Companies offering the best SMO services in Delhi understand the importance of keywords, hence always ensure using them while writing content your social posts. If you are not optimizing your social profiles or social media posts in the right way, it’s good to start doing it right away.

Create the content smartly with certain key phrases in a very natural way else or hire a professional for SMO service in Delhi to do it for you to gain visibility in keyword searches on Google.

Optimize Social Media Posts for Searches.

Posting new content on social media profiles is good, but it is great if the content is optimized for the searches. The engagement of your social media posts can be increased with a strong anchor. Most professional SMO service providers utilize this strategy when posting infographics, videos or the articles on social media platforms. Use titles that are short, descriptive and engaging for maximum results. And the title must be optimized for a specific type of search. Ask if your social networking partner company’s best SMO services include this trick or not?

Encourage External inbound Links

Another way to utilize your social presence to your advantage is to courage more external sites to link to your content. The more diverse external links you get, the better are the results. It requires posting high-quality and engaging content on your social channels. Apart from it, it’s also important to share the content on other groups or channels and discussion forums.

This will help maximize your external link sources to emerge yourself as an authoritative leader in your domain.

Social Bookmarking

You do social bookmarking to submit your website links for better search engine rankings under the SEO, but did you know that there are various platforms created that help in networking and participate in active discussions? Stumble Upon, Reddit, Digg and Scoopt are some popular bookmarking sites. You can earn some very good quality back links with these platforms, which result in increasing the Google ranking. As the best SMO company in Delhi, we know how to customize the content when bookmarking on leading websites for maximum returns.

Top Misconceptions about Digital Marketing

The global marketing landscape has evolved into a very complex entity, allowing global brands and individuals to connect with consumers on a global scale using a wider and even broader range of options and channels. The advancement won’t have been possible without the technologies like internet and digital marketing.

However, just like all other great things, digital marketing is also shrouded in myths or misconceptions perpetrated by those who know any better. Let’s try and burst the top myths revolving around the online marketing industry to create a positive, beneficial impression.

Too much of time & investment required

As a leading digital marketing company, we usually get the query from global brands, “Does digital marketing takes a lot of time?” Well frankly speaking, you can’t just get famous overnight as there is hardly any short cut to success. When you start to promote your business online with the marketing skills, you have to wait for some time to get your brand or business famous so your target audience can reach you, just like the other traditional media marketing efforts. But this doesn’t mean that you should stop working as the results you get for your efforts will last for years and even more than that. Once the flow of business beings, it makes much better impact on revenue collection than off-line marketing processes.

It’s only successful when you have large traffic

Of course, a large number of visitors can open doors of success for your brand, but it isn’t the only parameter for the success of Best digital marketing strategies. However, it is important to remember that not every visitor at your website will convert into a buyer, so it is pertinent to make “quality” as the base of your marketing strategies. Use the most engaging and accurate content that your target audience would like to read and find helpful. Online marketing isn’t a game to attract more visitors, but to bring those who actually need you.

A website is enough for marketing

This is another myth among the global marketers and the brands. Many people believe that simply creating a website is enough to make a strong online presence. Most of them also believe that there’s no need to keep updating its designs or content, but the fact is Google is constantly changing its policies to ensure better user experience so you should also keep changing your website as well. A static website that looks great and was created several years ago may be unable to rank better on the search results.

Any content will make the website good

Wrong! The website content must be created strategically, keeping in mind the target users. And it is must to be unique, attractive and relevant to your field or niche. Google is always looking for the duplicate content and punishing those who are using it. Using duplicate content is likely to do more damage than good, especially if the content used is not relevant to the recipient’s needs.

Myths have been in existence for quite a long time. As a leading online digital marketing company NCR, we believe only in delivering results by preparing the websites for the competition with advanced methodologies that deliver results. And we suggest the same to others as well.