We’re living in a responsive world, where mobile is the first
choice of global searchers. According to Google, over 60% online searches are
made via mobile devices such as tablets and smart phones, making it a critical
component for web browsing and digital commerce. Even more alarming fact here
is that around 91% online searchers claimed that they’d hardly do business again
with a brand with no suitable mobile experience.
However, despite the growing demand of mobile technology,
most brands fail to deliver user-friendly mobile experience for their visitors.
As a leading SEO
company, we bring to you the top reasons or benefits of utilizing the
responsive design technology in your next web development project.
How It’s Related to SEO?
As you consult with the Best SEO Company
to enquirer about the importance of responsive design and its relation with the
SEO, you’re sure to be impresses about how it’s changing the overall search
engine landscape. Recently, Google also announced its “mobile first” index
update, according to which the websites with no responsive designs aren’t
eligible for top ranking on the search results.
- 61% visitors will abandon website if it’s not optimized for mobile.
- 36% of visitors feel like they wasted time by visiting a website with no mobile-friendly design.
- 48% feel the brand doesn’t care about
its reputation if the site isn’t responsive.
Top SEO benefits of Responsive Web Design
Mobile First Approach
Mobile is the first choice of global searchers. In April
2018, Google launched an update of mobile-friendliness as a ranking signal,
making responsiveness the most crucial factor for the websites to rank on
search results. This means, if your website is not mobile-friendly, you are
likely to fall back in the competition.
Eliminate Duplicate Content
Whether you know it or not, but many companies create
different websites for desktops and mobile devices. And the most common mistake
they make is using the same content for both websites, which can be a disaster
for ranking, if you think like a professional SEO
Company in Delhi. Using duplicate content leads to poor web ranking and
you are also likely to be hit by the Google updates.
Lower Bounce Rate
The better your visitors are able to enjoy experience on
mobile devices, the longer they’ll stay on your website. Google I also aimed at
making sure that the websites provide the best user experience possible. A
properly mobile-optimized website with intuitive, engaging and attractive
information is easy to read and navigate, which results to increased
interactions and time spent on pages.
Faster Loading Site
Mobile websites are optimized according to the smaller
screens and hence load faster. It’s important because the experts claim that
the websites that take more than three seconds to load, are subject to lose
over 40-50% of the visitors. And if they find the website to be taking too much
time, they’re likely to abandon the site and jump to competitor.
While the focus of website development should always be on
human experience, it is also important to keep in mind the SEO part in mind.
Designing the website according to mobile devices will give a boost to your
ability to attract, engage and retain the users. A combination of responsive
design and the marketing strategies by the Best SEO Company
in Delhi are sure to deliver the results you’ve been looking for.
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